Education

An accomplished and skilled designer with an innovative and energetic manner. Enthusiastic and organised with the ability to develop and create high-quality designs, ideas, and concepts. Able to translate all standards of a design brief and deliver to exacting standards within the defined timeframe and budget. Meticulous approach with attention to detail from creation to delivery. Strong communication and collaboration skills to build trusting relationships.

Exhibitions

Freelance Designer from October 2017 to present, simultaneously working on many diverse projects. Utilising advanced technical and creative abilities in Digital, Print, Graphics, Video, Web, Merchandise, Textile, and Social platforms. Projects include bespoke wedding and event stationery—producing a suite of designs following a particular theme for over 15 private clients, including but not limited to: fully illustrated welcome signs, large format signage, invitations, individual guest place settings, guestbooks, and illustrated weekend schedules. These creative pieces are often showcased at private events, visually communicating the depth and cohesion of her work in real-world settings.

Achievements

Worked on the Global Sports and Arts Festival – Design of ‘Team UK’ branding showcased across assets such as event arch, roller banners, press walls, merchandise (hoodies, tote bags, reusable water bottles, and notebooks), as well as digital marketing assets from Instagram Reels to WhatsApp announcements. With the Aga Khan Foundation (AKF) – a charitable organisation enabling global social betterment – designed and produced marketing and promotional posters for numerous charity events. Designed event banners, signage, programs, menus, and other collateral, all maintaining brand identity. Created social media posts and magazine content, highlighting AKF’s global achievements. For VEEIP Ltd, an automated digital rewards platform – created a corporate brand with a cohesive visual style across web, marketing material, letterheads, digital badges, and presentations. Designed and produced a large collection of company marketing presentations to engage prospective clients. Website design strategy included UX design, SVG website graphics (vectoring), banner ads, bespoke icons, UI navigation, and GIF creation. Lead generation research to identify potential partnership opportunities. With Zia Patel, Brand Strategy Director, collaborated to produce promotional material for various sporting tournaments and live musical events. Collateral included videos, digital posters, Instagram Reels, and WhatsApp posters, including bespoke digital motion graphics for a live performance show in Earls Court, London. Also contributed charity work for UK and European non-profit organizations. For Financial Literacy for Kids, designed a colourful brand, notebooks, and other classroom materials for children learning to develop a numerous skills, including organization, communication, teamwork, marketing, time and people management and logistical planning.

Artistic Style

A designer with a fascination for patterns, shapes, and colours. Currently creating graphic-based artwork using her skills to design many bespoke printed materials and digital assets for weddings and events, as well as logo and brand design, social media graphics content, video creation, and branded merchandise. Exploring new places and experiencing new cities—being able to document this through photography and sketchbooks—capturing the vibrant colours of her travels always brings joy and inspiration to her art. Her style reflects a blend of vibrant storytelling and clean design, rooted in meaningful personal and cultural experiences.